Physical attraction is important, but so subjective. One person's Dish Delish is anothers Poisoned Pan Au Chocolat. However, if a person is clever, good with words and has a certain charm, that makes them far, far more interesting that someone who looks like they had walked out of a film studio, or a cover of a magazine. Guys who would not be seen as instantly attractive tend to ratchet up their chemistry, if they have a good grasp of the English language and intellectual standing. Sapiosexual? You bet I am!
EDIT ::: Really got a thing about Louis Theroux at the moment. Poster boy for cute geek or what?